I found a religion that blended scientific reason with spiritual reality in a unifying faith far removed from the headlines of violence, destruction and terrorism.
Kennedy invited us into the White House-the first time in the history of the White House picketers had been invited inside. This made front page headlines.
I never take ideas from the headlines. I feel that if a story is good enough, a real story that is, then it's already been covered by the media, and if it's not good enough, why would I want to bother with it?
If the headline is a good one, it is a relatively simple matter to write the copy.
I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by people who are probably read the news themselves.
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.
From early Colonial days, sex life in America had been based on the custom of men supporting women. That situation reached its heyday in the Twenties when it was easy for any dabbler in stocks to flaunt his manhood by lavishing an unearned income on girls. But with the stock-market crash, men were hard put even to keep their wives, let alone spend money on sex outside the home. The adjustment was much easier on women than on men, who jumped out of windows in droves, whereas I can't recall a single headline that read: KEPT GIRL LEAPS FROM LOVE NEST.
Whatever you do, think of next morning's headlines.
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement
Some writers like to boil down headlines of liberal newspapers into fiction, so they say there shouldn't be communal riots, everybody should love each other, there shouldn't be boundaries or fundamentalism. But I think literature is more than that; these are political views which most of us hold anyway.
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
My son is not a public figure to me, he is my son. I can't predict what's going to be in the headlines. Justin has always been someone who has to do things his way. And I have to be able to believe he will do the right thing and he will come out on top.
Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary qualities, such as self-interest, news, or curiosity.
Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.
Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.
A good headline can make an advertisement good even if the picture is poor.
The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.
Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.
In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.
The headlines are never in the news! And so, what I am saying is the news is never on the headlines
We don't have any real justice in the legal system, you never see a headline that reads, Millionaire Gets Death Sentence.
Twitter is the ultimate service for the mobile age. Its simplification and constraint of the publishing medium to 140 characters is perfectly complementary to a mobile experience. People still need longer stuff, but they see the headline on Twitter or Facebook.
Just imagine the banner headlines if a marine biologist were to discover a species of dolphin that wove large, intricately meshed fishing nets, twenty dolphin-lengths in diameter! Yet we take a spider web for granted, as a nuisance in the house rather than as one of the wonders of the world. And think of the furore if Jane Goodall returned from Gombe stream with photographs of wild chimpanzees building their own houses, well roofed and insulated, of painstakingly selected stones neatly bonded and mortared! Yet caddis larvae, who do precisely that, command only passing interest.
I pride myself on never using a cuss word on stage. Ever. I headline in Las Vegas every year, and this summer I am performing on an Alaskan cruise. Not too many comedians can pull that off. Funny thing is, my show doesn't change for Vegas.
If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.
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