Good marketers see consumers as complete human beings with all the dimensions real people have.
Unexpectedly, I'm here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same.
Marketers need to adapt a "members first" approach to content.
Marketing is no longer about the stuff that you male, but about the stories you tell.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
If you aim at nothing, you will hit it every time.
Think big and don't listen to people who tell you it can't be done. Life's too short to think small.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Finding new ways, more clever ways to interrupt people doesn't work.
The urgent can drown out the important.
Don't find customers for your products, find products for your customers.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
The best ideas come as jokes. Make your thinking as funny as possible.
Marketing is a contest for people's attention.
Make the customer the hero of your brand's story.
Content Marketing is all the Marketing that's left.
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.
Either write something worth reading or do something worth writing.
Marketing is too important to be left to the marketing department.
Ordinary people can spread good and bad information about brands faster than marketers.
Marketers need to build digital relationships and reputation before closing a sale.
Think like a publisher, not a marketer.
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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