Marketers Quotes - Page 4

• Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

  Seth Godin

  Artist, Simple, Emotional

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• If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

  Seth Godin

  Design, Marketing, Influence

  Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.93, Penguin

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• As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

  Simon Mainwaring

  Technology, Numbers, People

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• The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.

  Kimberley Walsh

  Data, Marketing, Roi

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• The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

  Seth Godin

  Mistake, Book, Marketing

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• The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.

  Chris DeWolfe

  Business, Keys, People

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• One can only be in awe of the creativity of chocolate marketers. My take is that if there is a health benefit, it is small.

  Marion Nestle

  Creativity, Chocolate, Benefits

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• When it comes to content, the best marketers know that self promotion is good!

  Kieran Flanagan

  Self, Marketing, Promotion

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• I live life and try and smile as much as possible. Family and friends are everything." - "That was my first real lesson. At the end of the day, you could be a hell of a marketer, but you're only as good as what you're marketing.

  Scooter Braun

  Real, Live Life, Marketing

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• Marketers can target Sponsored Updates to any segment of our premium audience based on professional profile data across more than 225 million members.

  David Hahn

  Data, Target, Updates

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• Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

  Steve Rubel

  Wind, Weather, Sailing

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• We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.

  John Woodward

  Business, Creativity, Data

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• It's a very simple example to show that if you miss one step in a process in can cost you an enormous amount of time and money to fix. With a checklist, you can write it down and give it some someone else for them to do successfully. Checklists require discipline and organization, which is something internet marketers have to master.

  Brian Tracy

  Writing, Simple, Organization

  Source: www.webpagefx.com

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• Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

  Seth

  Smart, Winning, People

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• The entrepreneur must be the best salesperson and marketer in his business.

  Robert Kiyosaki

  Entrepreneur, Being The Best, Salesperson

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• One of my favorite things is acting like a speaker or a professor or a CEO of a company and addressing the audience like a group of engineers or designers or marketers.

  Reggie Watts

  Acting, Groups, Favorites Things

  Source: www.avclub.com

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• Anytime you open a business, you have to be effective in promoting whether it's a franchise or not. You'll need to learn to be a Web marketer extraordinaire. There's plenty of material out there.

  Dave Ramsey

  Needs, Materials, Promoting

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• If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

  Jeff Bezos

  Inspirational, Business, Media

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• I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.

  David Robinson

  Business, Thinking, Media

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• Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.

  Scott Young

  Business, Appreciate, Goal

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• Writing for publication is an art, a craft, and a business, so you need to develop skill sets in multiple areas. You need to learn how to be a marketer just as much as you need to get past your influences and develop your unique prose voice. And you can't do it alone. You need a strong emotional support system to help cope with the frustrations and setbacks.

  Brian Hodge

  Art, Strong, Writing

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• For corporate marketers pod-casting is low hanging fruit.

  Paul Gillin

  Marketing, Casting, Fruit

  Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.156, Linden Publishing

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• We are saddened to hear of the untimely death of Christian Audigier. It is a sad end to a brilliant marketer; his incredible energy and vision brought my artwork to global attention.

  Don Ed Hardy

  Christian, Vision, Untimely Death

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• One thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants.

  Astra Taylor

  People, Professors, Horns

  Source: therumpus.net

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• Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

  Seth Godin

  Marketing, Messages, Want

  Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.17, Simon and Schuster

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