Marketing Campaigns Quotes

• More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

  Simon Mainwaring

  Mean, Responsibility, Impact

  52 Copy quote

• The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

  Peter Drucker

  Loyalty, Educational, Selling Products

  Peter F. Drucker (2009). “Management: Tasks, Responsibilities, Practices”, p.97, Harper Collins

  44 Copy quote

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• Nike is a marketing-oriented company, and the product is our most important marketing tool.

  Phil Knight

  Nike, Business, Knights

  "High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org.

  38 Copy quote

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• What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.

  Kim Garst

  Marketing, Connections, Needs

  Kim Garst (2015). “Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media”, p.9, Morgan James Publishing

  6 Copy quote

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• There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That's delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

  Moby

  Believe, Marketing, Trying

  10 Copy quote

• When the average child is now spending nearly eight hours a day in front of some kind of screen, many of their opinions and preferences are being shaped by the marketing campaigns you all create. And that’s where the problem comes in.. ... And I’m here today with one simple request - and that is to do even more and move even faster to market responsibly to our kids.

  Michelle Obama

  Children, Moving, Kids

  Michelle Obama's Remarks During White House Convening on Food Marketing to Children, obamawhitehouse.archives.gov. September 18, 2013.

  4 Copy quote

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• A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists.

  Chuck D

  Artist, Media, Marketing

  Interview with Antonino D'Ambrosio, progressive.org. July 20, 2005.

  8 Copy quote

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• The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.

  Bill Taylor

  Unique, Leader, Marketing

  9 Copy quote

• I'm working on a mixtape called I Made Hip-Hop Smile. It's going to be a free online mixtape. I think it's going to get some crazy buzz. We have a few marketing campaigns, that I think are going to make it pull through.

  SonReal

  Crazy, Thinking, Hip Hop

  Source: www.hiphopcanada.com

  4 Copy quote

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• Factory-farm lobbyists are so powerful and so well funded and they do everything in their power to hide the truth about farming. They keep the farms and slaughterhouses in places that most people never visit; they execute huge marketing campaigns in an effort to make animal production look like a happy, nice, benign institution.

  Moby

  Powerful, Nice, Animal

  VegNews Interview, www.vegnews.com. December 1, 2008.

  6 Copy quote

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• I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.

  John Katzman

  People, Marketing, Collaboration

  16 Copy quote

• Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.

  Johannes Grenzfurthner

  Nike, People, Marketing

  16 Copy quote

• There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

  Simon Mainwaring

  Media, People, Support

  4 Copy quote

• There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

  Carey Lowell

  Long, Marketing, Needs

  4 Copy quote