Marketing Quotes - Page 2

• Perhaps the most important marketing step any business can take is to discover a way to be different.

  John Jantsch

  Important, Different, Way

  35 Copy quote

• Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

  John Sculley

  Business, Action, Strategy

  12 Copy quote

• The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

  Philip Kotler

  Art, Cost, Winner

  367 Copy quote

• Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

  Jay Conrad Levinson

  Change, Business, Perfect

  57 Copy quote

• Marketing has always been about the same thing - who your customers are and where they are.

  Noah Kagan

  Growth, Customers

  11 Copy quote

• Give them quality. That's the best kind of advertising.

  Milton S. Hershey

  Business, Successful, Giving

  Interview with Abe Heilman; Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA, 1953.

  369 Copy quote

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• You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

  David Ogilvy

  Mean, People, Personality

  9 Copy quote

• Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

  Leo Burnett

  Inspirational, Success, Fun

  41 Copy quote

• Your culture is your brand.

  Tony Hsieh

  Design, Culture, Helpful

  Tony Hsieh (2010). “Delivering Happiness: A Path to Profits, Passion, and Purpose”, p.104, Hachette UK

  20 Copy quote

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• Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

  Christine Comaford-Lynch

  Business, Networking, Uniqueness

  46 Copy quote

• You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

  Steve Jobs

  Inspirational, Inspiring, Educational

  "The Entrepreneur of the Decade Award". Inc. Magazine, April 1, 1989.

  31 Copy quote

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• If you aim at nothing, you will hit it every time.

  Zig Ziglar

  Inspirational, Motivational, Positive

  "Zig Ziglar, Motivational Speaker, Dies at 86" by William Yardley, www.nytimes.com. November 28, 2012.

  131 Copy quote

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• Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

  Seth Godin

  Art, Design, Effort

  Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.92, Penguin

  14 Copy quote

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• Marketing is the set of human activities directed at facilitating and consummating exchanges.

  Philip Kotler

  Humans, Human Activity, Activity

  32 Copy quote

• The consumer isn't a moron; she is your wife.

  David Ogilvy

  Funny, Sarcastic, Witty

  Confessions of an Advertising Man (1963) ch. 5

  89 Copy quote

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• The aim of marketing is to make selling superfluous.

  Peter Drucker

  Helpful, Selling, Aim

  Peter Drucker (2013). “People and Performance”, p.91, Routledge

  51 Copy quote

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• If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

  Jay Baer

  Giving, Stories, Storytelling

  56 Copy quote

• SEO is knowing what the search engines want and giving it to them... so hard they f***ing bleed

  David Naylor

  Knowing, Giving, Want

  12 Copy quote

• Advertising is the art of convincing people to spend money they don't have for something they don't need.

  Will Rogers

  Funny, Smile, Money

  108 Copy quote

• Making promises and keeping them is a great way to build a brand.

  Seth Godin

  Promise, Way, Brands

  Seth Godin (2006). “Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas”, p.201, Penguin

  14 Copy quote

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• Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

  Erik Qualman

  Powerful, Party, Successful

  10 Copy quote

• The best way to predict the future is to create it.

  Peter Drucker

  Inspirational, Life, Motivational

  315 Copy quote

• The golden rule for every business man is this: 'Put yourself in your customer's place.'

  Orison Swett Marden

  Success, Leadership, Business

  Orison Swett Marden (1907). “The Optimistic Life”

  68 Copy quote

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• If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.

  Jay Abraham

  Success, Competition, Income

  Jay Abraham (2000). “Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition”, p.14, Farrar, Straus, and Giroux

  33 Copy quote

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• The cost of being wrong is less than the cost of doing nothing.

  Seth Godin

  Inspiring, Insightful, Doing Nothing

  Seth Godin (2015). “Poke The Box: When Was the Last Time You Did Something for the First Time?”, p.24, Penguin

  14 Copy quote

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