Your premium brand had better be delivering something special, or it's not going to get the business.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
Children are natural Zen masters; their world is brand new in each and every moment.
Don't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place.
To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance.
When people use your brand name as a verb, that is remarkable.
Products are made in the factory, but brands are created in the mind.
It is easily overlooked that what is now called vintage was once brand new.
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business.
Well, I guess that early 12 string. The first Martin I bought. I bought it around 1957 with money I earned as a janitor assistant. I bought brand new. I still have that.
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
In S Club I played a role in a band, but now I can go off and be me - My horizon's wide open now. It's scary and it's daunting, but it's an absolute thrill. I feel brand new!
I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
My greatest strength is common sense. I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate.