Latest John Sculley Quotes from Interviews

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• I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

  John Sculley

  Responsibility, School, Thinking

  Source: www.businessinsider.com

• Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.

  John Sculley

  School, Curiosity, Today

  Source: www.businessinsider.com

• It's an amazing time to be an entrepreneur because not only is the stuff getting more capable and powerful, but it's becoming more reliable and the costs are coming down dramatically. So you can go out as an entrepreneur and start a company on a credit card and go to AWS and a few other services and be pretty virtual and, who knows, you may be the next Steve Jobs.

  John Sculley

  Powerful, Entrepreneur, Credit Card

  Source: www.businessinsider.com

• If you repeat something long enough people believe it's what happened.

  John Sculley

  Believe, Long, People

  Source: www.businessinsider.com

• The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind, you have to say there must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable? And it all starts with a passion to do something really well, to solve a problem in a way that's never been solved before, and to have just an incredible work ethic, to be persistent.

  John Sculley

  Passion, Technology, Work Ethic

  Source: www.businessinsider.com

• Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.

  John Sculley

  People, Different, Brilliant

  Source: www.businessinsider.com

• I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning.

  John Sculley

  School, Training, Truck

  Source: www.businessinsider.com

• When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.

  John Sculley

  Thinking, Together, Designer

  Source: www.businessinsider.com

• Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

  John Sculley

  Jobs, Philosophy, Microsoft

  Source: www.nbcnews.com

• The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

  John Sculley

  Memories, Firsts, Share

  Source: www.nbcnews.com

• The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

  John Sculley

  Jobs, Ipods, Perfect

  Source: www.nbcnews.com

• The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

  John Sculley

  Beautiful, Jobs, Eye

  Source: www.nbcnews.com

• Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.

  John Sculley

  Agency, Apples, People

  Source: www.nbcnews.com

• Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

  John Sculley

  Apples, Design, Lenses

  Source: www.nbcnews.com

• I remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.

  John Sculley

  Jobs, Believe, House

  Source: www.nbcnews.com

• Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.

  John Sculley

  Jobs, Design, Methodology

• You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

  John Sculley

  Thinking

• Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

  John Sculley

  Jobs, Apples, Marketing

• What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.

  John Sculley

  Jobs, Decisions You Make, Important