Personally, I like to start my day off as a Saint and graduate to my Sinner self!
I'm a stickler about never going to bed with makeup on. Like, all I can hear is my pores screaming, "Nooooooo!" So I'm a saint when it comes to cleansing.
People can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.
I don't feel I'm a diva in any way, but, like, I just can't bring myself to reuse eyelashes. I think it's gross. And so I only use them one time. Is that bad? I feel like it's bad!
Certain scents can evoke so much feeling, nostalgia, and trigger beautiful memories.
When I became vegan I thought I would have to deprive myself of certain sweets that I loved so much, like caramel and peanut butter cups, but on the contrary!
Truthfully, I love all animals.
I have always been a big supporter and fan of independent designers in general.
Everyday, I have the choice to live a life of compassion that not only saves animals, but helps the environment.
Years of cultural programming have taught us to love some animals while eating others, when in all reality, all animals are sentient beings with the capacity to feel, both physically and emotionally.
When I became vegan 5 years ago, it was truly eye opening. I think it's all about perspective, really.
Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
There is no point in developing anything at the cost of exploiting and abusing animals.
I love being completely immersed in everything I do.
There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
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