• Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

    "The Man Nobody Knows". Book by Bruce Fairchild Barton. Chapter 5: "His Advertisements", 1925.
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