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  • Many different factors make up a fitness phenomenon, but the most critical are a sense of community, a ton of fun, a sense of accomplishment, and an empowering component that makes people feel they can become or do anything they want.

    "Jillian Michaels Talks Fitness Fads and What Makes an Exercise Phenomenon". Interview with Lily Butler, studioatgizmodo.kinja.com. October 12, 2015.
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