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  • The same regions of the brain light up when someone touches their smartphone as when they touch a family member or a pet.

    Matt Cohler
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    "Matt Cohler: This Is Why Mobile Advertising Is Underrated" by Owen Thomas, www.businessinsider.com. September 11, 2012.
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The same regions of the brain light up when someone touches their smartphone as when they touch a family member or a pet. - Matt Cohler
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