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  • There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.

    "Frank Luntz: How To 'Win' With Smart Messaging". Interview with Neal Conan, www-s4.npr.org. March 8, 2011.
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