• Some decisions are obviously much more inconsequential than others. For example, let's say you choose the blue shirt over the red one; not much is likely to change. Red meat over white meat once a week won't likely make a huge difference in your health. But if you believe that grilled chicken is healthier than a cheeseburger, your lunch choice might cause you to pause; especially if you know that the cheeseburger also comes with fries and a large chocolate shake.