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  • To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.

    Edward R. Murrow
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    Testimony before a Congressional Committee, pdaa.publicdiplomacy.org. May 1963.
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To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. - Edward R. Murrow
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