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  • We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

    Howard Schultz
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    "Starbucks fix". Interview with Andy Serwer, archive.fortune.com. January 18, 2008.
    Battle Cry Quotes

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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. - Howard Schultz
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