Authors:
  • The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

    Michael Pollan (2008). “In Defense of Food: An Eater's Manifesto”, p.91, Penguin