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  • The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

    Leo Burnett
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    Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. - Leo Burnett
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