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  • Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

    Dieter Rams
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    "Basics Design 01: Format: Second Edition" by Gavin Ambrose, Paul Harris, A&C Black, (p. 151), May 1, 2012.
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Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful. - Dieter Rams
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