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  • Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

    Philip Kotler
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    Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.12, John Wiley & Sons
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. - Philip Kotler
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