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  • Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.

    Simon Sinek (2009). “Start with Why: How Great Leaders Inspire Everyone to Take Action”, p.71, Penguin