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  • In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.

    Donald A. Norman
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    Donald A. Norman (2013). “The Design of Everyday Things: Revised and Expanded Edition”, p.141, Basic Books
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In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered. - Donald A. Norman
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