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  • When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible. Time is energy. The longer the brain spends performing some calculation, the more energy it consumes. Considering the brain runs on about 40 watts of power (a lightbulb!), it doesn't have a lot of energy to spare.

    Gregory Berns (2010). “Iconoclast: A Neuroscientist Reveals How to Think Differently”, p.7, Harvard Business Press
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