Authors:
  • I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

    "Search And Destroy" by Ben McGrath, www.newyorker.com. October 18, 2010.
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