Authors:
  • The understanding between a non-technical writer and his reader is that he shall talk more or less like a human being and not like an Act of Parliament. I take it that the aim of such books must be to convey exact thought in inexact language... he can never succeed without the co-operation of the reader.

    Arthur Eddington (2012). “New Pathways in Science: Messenger Lectures (1934)”, p.279, Cambridge University Press