Give them quality. That's the best kind of advertising.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
The consumer isn't a moron; she is your wife.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Promise, large promise, is the soul of an advertisement.
In advertising, not to be different is virtually suicidal.
Advertising: the science of arresting the human intelligence long enough to get money from it.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
You can tell the ideals of a nation by its advertisements.
The advertisement is the most truthful part of a newspaper.
The best ideas come as jokes. Make your thinking as funny as possible.
Many a small thing has been made large by the right kind of advertising.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Nobody counts the number of ads you run; they just remember the impression you make.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Content is anything that adds value to the reader's life.
Stopping advertising to save money is like stopping your watch to save time.
or simply:
