Everyone talks about building a relationship with your customer. I think you build one with your employees first.
I'm quite ignorant about fashion and I'm colourblind, so it's all a tad tricky. My only knowledge of that world comes through Christopher Bailey, whom I first met in 2008 when I did a campaign for Burberry that featured musicians, artists, actors and sportsmen.
I had never been to a fashion show before going to the Burberry show last month. It was an extraordinary spectacle. I was incredibly green and had no idea what an undertaking it is. I also have a new respect for models because they are so close to the front row and must be so self-conscious.
I love Christopher Bailey and Burberry, Mulberry for bags, and Hudson for jeans.
If I could wear any label forever it would be Burberry. It covers a huge span of stuff. You can't go wrong with a classic trench and a pair of jeans.
Like all young reporters - brilliant or hopelessly incompetent - I dreamed of the glamorous life of the foreign correspondent: prowling Vienna in a Burberry trench coat, speaking a dozen languages to dangerous women, narrowly escaping Sardinian bandits - the usual stuff that newspaper dreams are made of.
Every day I'd say I look different. Sometimes I look really formal, sometimes I love the classic Stella McCartney, Chloe Sevigny and Gwyneth Paltrow thing. Other days I like being rock star and wearing leather jackets and studs. I love wearing Burberry - it's the perfect combination of formal and punky.
I got my MBA at Burberry, but I will get my PhD at Apple.
I would love to persuade Christopher Bailey to get even just a section of Burberry that's, like, organic or free trade. I love him, he's a very good person and an amazing designer, and I have a lot of respect and time for him.
I looked pretty crazy but at the time, you don't think anything of it. You think, "I've got an amazing job. I'm working and this is cool." I remember I was being fit to go to a premiere for something at Burberry and Christopher Bailey, who designs the clothes there, saw a picture of me and I looked weird. I had short black hair, hardly any eyebrows, I looked very very thin and he went, "We need to put Douglas in a campaign." So four days later, I was shooting a Burberry campaign because he had seen me looking crazy from the show so that was kind of funny.
I've always dreamed of being a 'Burberry Girl', but know it'll never happen, because I'm not British. Still, you can't stop a girl from dreaming. And owning way too many Burberry coats!
I usually have a hard time with the fit of off-the-rack suits, thanks to my athletic proportions, but somehow Burberry always fits me perfectly. There's no tailoring really required, which is rare for me.
Some people are saying that my music is not for Burberry, it's not for fashion. I know where they're trying to go but if you're saying my music is only for deprived and sad people, then you're not helping me and you're not helping yourself. It's meant to be for everyone.
I don't have a favourite designer because I feel every designer offers something different and special, but I do really like Alexander Wang, Burberry, Stella McCartney and Balmain.
Good suits don't come from anywhere, though - I mainly wear Armani, Louis Vuitton and Burberry.
The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Burberry is now as much a media-content company as we are a design company...
I don't have very much interest in trends and fashions. I don't follow the fashion shows and stuff like that into my real life. But I'm very, very interested in how people put themselves together, how women and men announce themselves to the world, through what they put on their bodies. Whether we choose Birkenstocks or whether we choose Burberry - it all signifies something and it's really interesting to me.
The Classic Notting Hill junkie, i.e; Armani underwear, Pink's shirt and Burberry belt tourniquets
or simply:
