The voluntary approach to corporate social responsibility has failed in many cases.
There is one and only one responsibility of business: to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game.
Be The Peace You Wish To See In The World!
Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it because it is good for our business
I think that today, more so than ever, corporate responsibility is the best strategic as well as financial path that most businesses can follow. For most businesses there are both compelling reasons to be responsible and compelling statistics that validate that responsible businesses do better according to traditional financial metrics. Of course, how you define "responsible" is somewhat of a conundrum.
It's not enough simply to wear the badge of corporate responsibility. Business must accept that real change is the only response to climate change and other environmental crises
But there are a couple of places where it is clear to me that there should be no ambiguity of corporate responsibility - the environment and civil rights, .. As a corporation, you cannot let the desire for unanimity override your obligation for fairness.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
I would never sacrifice my individual beliefs as a citizen to my corporate responsibilities.
Voluntary actions by corporations should not go beyond innovative win - win 'no regrets' initiatives. Greenhouse gas control practices that are uneconomic penalize either consumers or stockholders while politicizing the issue of corporate responsibility. Few will be satisfied, and the ineffectual measures will eventually have to be abandoned.
The corporate scandals are getting bigger and bigger. In a speech on Wall Street, President Bush spoke out on corporate responsibility, and he warned executives not to cook the books. Afterwards, Martha Stewart said the correct term was to saute the books.
The foremost corporate responsibility is to serve others so well you produce a profit.
Yes, we have the freedom to do what we please, but it only works because we don't do everything we might please - we should exercise some degree of personal, and corporate, responsibility.
or simply:
