Design is not just what it looks like and feels like. Design is how it works.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The life of a designer is a life of fight: fight against the ugliness.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Graphic design will save the world right after rock and roll does.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design creates culture. Culture shapes values. Values determine the future.
Design is where science and art break even.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.
Content precedes design. Design in the absence of content is not design, it's decoration.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
You can't do better design with a computer, but you can speed up your work enormously.
The ultimate inspiration is the deadline.
To design is to communicate clearly by whatever means you can control or master.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
There is no design without discipline. There is no discipline without intelligence.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
A designer is a planner with an aesthetic sense.