Most of the fundamental ideas of science are essentially simple, and may, as a rule, be expressed in a language comprehensible to everyone.
I had one simple idea about telling friends about arts and technology events. People in the community suggested everything else to us, and that's our theme. We're really run by the people who use the site. We just run the infrastructure, and help out with problems.
There are also two kinds of truths, those of reasoning and those of fact. Truths of reasoning are necessary and their opposite is impossible, and those of fact are contingent and their opposite is possible. When a truth is necessary its reason can be found by analysis, resolving it into more simple ideas and truths until we reach those which are primitive.
I am a great believer in the simplicity of things and as you probably know I am inclined to hang on to broad & simple ideas like grim death until evidence is too strong for my tenacity.
It is not a zero sum game. The simple idea of the gains from trade lies at the heart of the modern and the ancient economy, not the power of capital. There is nothing else to it.
Very simple ideas lie within the reach only of complex minds.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
The recalling of beautiful things, whether they are your own experiences or the acheivements of others, is a creative act. Simple ideas can be restated by rote; but profound ideas must be recreated by will and imagination.
As a product of history and faith, Jewish Americans have helped to open our eyes to injustice, to people in need, and to the simple idea that we ought to recognize ourselves in the struggle of our fellow men and women.
The play is a very simple idea really; someone needs some support and consolation, and she finds a place where she gets it.
The simple idea that everyone needs a reasonable amount of challenging work in his or her life, and also a personal life, complete with noncompetitive leisure, has never really taken hold.
another tradition to politics, a tradition (of politics) that stretched from the days of the country’s founding to the glory of the civil rights movement, a tradition based on the simple idea that we have a stake in one another, and that what binds us together is greater than what drives us apart, and that if enough people believe in the truth of that proposition and act on it, then we might not solve every problem, but we can get something meaningful done.
A normal life. Such a simple idea, but it's almost impossible for me to picture.
It is my opinion that everything must be based on a simple idea. And it is my opinion that this idea, once we have finally discovered it, will be so compelling, so beautiful, that we will say to one another, yes, how could it have been any different.
What I mean is that if you really want to understand something, the best way is to try and explain it to someone else. That forces you to sort it out in your mind. And the more slow and dim-witted your pupil, the more you have to break things down into more and more simple ideas. And that's really the essence of programming. By the time you've sorted out a complicated idea into little steps that even a stupid machine can deal with, you've learned something about it yourself... The teacher usually learns more than the pupils. Isn't that true?
In the end no segregationist scheme has withstood the force of a simple idea: equality under law.
The acts of the mind, wherein it exerts its power over simple ideas, are chiefly these three: 1. Combining several simple ideas into one compound one, and thus all complex ideas are made. 2. The second is bringing two ideas, whether simple or complex, together, and setting them by one another so as to take a view of them at once, without uniting them into one, by which it gets all its ideas of relations. 3. The third is separating them from all other ideas that accompany them in their real existence: this is called abstraction, and thus all its general ideas are made.
When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more.
The market being in a trend is the main thing that eventually gets us in a trade. That is a pretty simple idea. Being consistent and making sure you do that all the time is probably more important than the particular characteristics you use to define the trend. Whatever method you use to enter trades, the most critical thing is that if there is a major trend, your approach should assure that you get in that trend.
In life and in love, there is only that moment, the NOW. The only reality we know is what we experience this very second. Reality is not what has passed or what has yet to come into being. Grabbing hold of this simple idea makes life magical because it brings love alive.
or simply:
