Your time is limited, so don't waste it living someone else's life.
You can't connect the dots looking forward; you can only connect them looking backwards.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
Don't be trapped by dogma — which is living with the results of other people's thinking.
The only way to be truly satisfied is to do what you believe is great work
That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
No one wants to die. Even people who want to go to heaven don't want to die to get there.
Innovation distinguishes between a leader and a follower.
Good artists copy, great artists steal.
Design is not just what it looks like and feels like. Design is how it works.
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
We have always been shameless about stealing great ideas.
Quality is more important than quantity. One home run is much better than two doubles.
Big jobs usually go to the men who prove their ability to outgrow small ones.
Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.
Why join the navy if you can be a pirate?
Don't be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves.
Nothing is particularly hard if you divide it into small jobs.
Many upscale American parents somehow think jobs like their own are part of the nation's natural order. They are not. In Europe, they have already discovered that, and many there have accepted the new small-growth, small-jobs reality. Will we?
or simply:
