Guerrilla war is a kind of war waged by the few but dependent on the support of many.
We don't want to impose our solutions by force, we want to create a democratic space. We don't see armed struggle in the classic sense of previous guerrilla wars, that is as the only way and the only all-powerful truth around which everything is organized. In a war, the decisive thing is not the military confrontation but the politics at stake in the confrontation. We didn't go to war to kill or be killed. We went to war in order to be heard.
Guerrilla war is a test of wills. Obama's actual objectives - rollback in Iraq, containment in Syria - are not unreasonable. But they require commitment and determination. In other words, will. You can't just make one speech declaring war, then disappear and go fundraising.
Be realistic, demand the impossible!
Insurrection by means of guerrilla bands is the true method of warfare for all nations desirous of emancipating themselves from a foreign yoke. It is invincible, indestructible.
The conventional army loses if it does not win. The guerrilla wins if he does not lose.
Millions of mind guerrillas, raising the spirit of peace and love, not war.
There are cases - for example, the American Revolution. George Washington's army lost just about every battle with the British, who had a much better army. The war was basically won by guerrilla forces that managed to undermine the British occupation.
I wonder whether those of our political masters who have been put in charge of the defence of the country can distinguish a mortar from a motor; a gun from a howitzer; a guerrilla from a gorilla, although a great many resemble the latter.
Entertain, yes. That goes without saying. But a good writer does that automatically, it's built into the machine. Telling a thumpingly good, mesmerizing story is what one does without question. But beyond that, any writer worth his/her hire knows that all writing, one way or another, is subversive. It is guerrilla warfare against the status quo.
Vietnam presumably taught us that the United States could not serve as the world's policeman; it should also have taught us the dangers of trying to be the world's midwife to democracy when the birth is scheduled to take place under conditions of guerrilla war.
We have no honorable intentions in Vietnam. Our minimal expectation is to occupy it as an American colony and maintain social stability for our investments. This tells why American helicopters are being used against guerrillas in Colombia and Peru. Increasingly the role our nation has taken is the role of those who refuse to give up the privileges and pleasures that come from the immense profits of overseas investment.
The United States can certainly defeat North Vietnam, but the United States cannot defeat a guerrilla war which is being raged from a sanctuary through a pattern of penetration, intervention, evasion, which is very difficult for a technologically advanced country like the United States to combat.
We are opposed around the world by a monolithic and ruthless conspiracy that relies primarily on covert means for expanding its sphere of influence — on infiltration instead of invasion, on subversion instead of elections, on intimidation instead of free choice, on guerrillas by night instead of armies by day
We fought a military war; our opponents fought a political one. We sought physical attrition; our opponents aimed for our psychological exhaustion. In the process we lost sight of one of the cardinal maxims of guerrilla war: the guerrilla wins if he does not lose. The conventional army loses if it does not win. The North Vietnamese used their armed forces the way a bull-fighter uses his cape to keep us lunging in areas of marginal political importance.
I will protect all Colombians regardless of whether the attacks come from guerrillas or paramilitaries.
None of the people's wars of the sixties did very well, including the one in Vietnam. Vo Nguyen Giap himself has admitted a loss of 600,000 men between 1965 and 1968...Moreover, by about 1970 at least 80% of the day-to-day combat in South Vietnam was being carried on by regular NVA troops...Genuine black-pajama southern guerrillas had been decimated and amounted to no more than 20% of the communist fighting forces.
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
Guerrilla wars, and even more so terrorist assaults, are conducted only by forces with insufficient strength to carry out a real war.
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
I started to make a study of the art of war and revolution and, whilst abroad, underwent a course in military training. If there was to be guerrilla warfare, I wanted to be able to stand and fight with my people and to share the hazards of war with them.
Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
Many people think it impossible for guerrillas to exist for long in the enemy's rear. Such a belief reveals lack of comprehension of the relationship that should exist between the people and the troops. The former may be likened to water the latter to the fish who inhabit it. How may it be said that these two cannot exist together?
The Western World has been brainwashed by Aristotle for the last 2,500 years. The unconscious, not quite articulate, belief of most Occidentals is that there is one map which adequately represents reality. By sheer good luck, every Occidental thinks he or she has the map that fits. Guerrilla ontology, to me, involves shaking up that certainty.
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