Plan for what is difficult while it is easy, do what is great while it is small.
When the leader is morally weak and his discipline not strict, when his instructions and guidance are not enlightened, when there are no consistent rules, neighboring rulers will take advantage of this.
Attack him where he is unprepared, appear where you are not expected.
The greatest victory is that which requires no battle.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
Let your plans be dark and impenetrable as night.
A warrior who is prepared to fight must also be prepared to die.
In warfare, there are no constant conditions. He who can modify his tactics in relation to his opponent will succeed and win.
To ... not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.
Opportunities increase as they are taken.
The peak efficiency of knowledge and strategy is to make conflict unnecessary.
Sweat more during peace: bleed less during war
Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm
Kill one, terrify a thousand.
Weak leadership can wreck the soundest strategy
Be where your enemy is not.
Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death.
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner
One mark of a great soldier is that he fight on his own terms or fights not at all.
Attack is the secret of defense; defense is the planning of an attack.
The successful person has unusual skill at dealing with conflict and ensuring the best outcome for all.
If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
Hold out baits to entice the enemy. Feign disorder, and crush him.
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
He will win who knows when to fight and when not to fight.
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