Spin' is a polite word for deception. Spinners mislead by means that range from subtle omissions to outright lies. Spin paints a false picture of reality by bending facts, mischaracterizing the words of others, ignoring or denying crucial evidence, or just 'spinning a yarn' - by making things up.
The assumption that seeing is believing makes us susceptible to visual deception.
in politics as in life, what is known is not necessarily what is believed, what is shown is not necessarily what is seen, and what is said is not necessarily what is heard.
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