• The great thing about Twitter is, you get a lot back, and I read through a lot, and I want my fans to know that I do read a lot, and it's why I do respond or retweet clever posts, and I'm constantly amazed by the cleverness of people on Twitter. I just think it's a really great tool to communicate with fans and influence conversations and raise awareness about things I'm interested in, that I think deserve some attention.

    Interview with Scott Tobias, November 18, 2010.