• While business advertises, charity is taught to beg. While business motivates with a dollar, charity is told to motivate with guilt. While business takes chances, charity is expected to be cautious. We measure the success of businesses over the long term, but we want our gratification in charity immediately. We are taught that a return on investment should be offered for making consumer goods, but not for making a better world.

    Dan Pallotta (2010). “Uncharitable: How Restraints on Nonprofits Undermine Their Potential”, p.10, UPNE