[The internet has] already had a huge impact in the sports world, and the play-by-play guys that are not paying attention to it are losing out. They're losing out on getting the real pulse of a game that they're covering. My point with blogs and with podcasts is that it can't be the basis of your prep work, there has to be much more. We understand that. But, it has to be at least a part of what you're doing. If you're not paying attention to it, then you're not seeing the full picture.