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  • You know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.

    "What Makes An Idea Go Viral?". "TED Radio Hour" with Guy Raz, www.npr.org. March 4, 2016.