• Even if you overcome a tremendous challenge and feel the personal victory, it's simply not powerful enough. It may activate your left brain, which says, 'I have achieved,' but it will not activate your more social right brain, which desperately desires to say, 'Look, Ma, I did it!

    Brendon Burchard (2012). “The Charge: Activating the 10 Human Drives That Make You Feel Alive”, p.142, Simon and Schuster