• I like to think of us as a more European-fit American brand, and invariably, when you go to Savile Row for a suit, you'll find that the suit fits you like a glove. That's how it should fit: form to your body. Especially here in the States, men have to really understand the importance of that fit. If I'm dressing a friend, I'll usually give him a size down from the one he's asked for; he'll think it's too small, but after a while he gets it.