• I have often thought that if photography were difficult in the true sense of the term - meaning that the creation of a simple photograph would entail as much time and effort as the production of a good watercolor or etching - there would be a vast improvement in total output. The sheer ease with which we can produce a superficial image often leads to creative disaster.

    "A Personal Credo". Essay by Ansel Adams (1943), first published in "American Annual of Photography," 1944; later published in "Photographers on Photography" edited by Nathan Lyons, 1966, and in "Photography in Print: Writings from 1816 to the Present" edited by Vicki Goldberg, 1988.
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