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  • The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.

    Eric Hoffer
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    Eric Hoffer (1955). “The passionate state of mind, and other aphorisms”
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The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders. - Eric Hoffer
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