• There was no hope for any kind of big opportunity. I'm not saying it was hopeless. The big pay-off was to work as an artist and gain some shred of respect from your friends, who were also artists. But there was never any notion that you could make a living out of art. On the rare occasions you had a gallery show, and sold a little work, well, that was just gravy.

    "Ed Ruscha: 'There's room for saying things in bright shiny colours'". Interview with Rachel Cooke, Seotember 11, 2010.