• What struck me whenever I visited a farm was how much more sophisticated was the life the animals were capable of living than was assumed by those exploiting them. The more we are willing to see about their lives, the more we will see. Humans seem to take perverse pleasure in attributing stupidity to animals when it is almost always entirely a question of human ignorance.

    Jeffrey Moussaieff Masson (2010). “The Face on Your Plate: The Truth About Food”, p.96, W. W. Norton & Company
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