• A tension has always existed between the capitalist imperative to maximize efficiency at any cost and the moral imperatives of culture, which historically have served as a counterweight to the moral blindness of the market. This is another example of the cultural contradictions of capitalism - the tendency over time for the economic impulse to erode the moral underpinnings of society. Mercy toward the animals in our care is one such casualty.

    Michael Pollan (2009). “The Omnivore's Dilemma: The Search for a Perfect Meal in a Fast-Food World”, p.161, Bloomsbury Publishing