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  • Living with doubt ... is almost always more profitable than living with certainty.
    People don't like doubt, so they pay money and give up opportunities to avoid it.
    Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.

    "Living with doubt". sethgodin.typepad.com. December 5, 2010.