The success [of the X-Men], I think, is for two reasons. The first is that, creatively, the book was close to perfect ... but the other reason is that it was a book about being different in a culture where, for the first time in the West, being different wasn't just accepted, but was also fashionable. I don't think it's a coincidence that gay rights, black rights, the empowerment of women and political correctness all happened over those twenty years and a book about outsiders trying to be accepted was almost the poster-boy for this era in American culture.
Would you rather see a super soldier battling Nazis or something more serious? Or lesbians down a coal mine? Generally, the films are engaging in the same way as the comics are. It's no coincidence that the biggest movies are genre-related, whether it's Lord of the Rings or comic books.
Marvel books also feed into the smaller publishers and the fact that this is happening in the same month we're launching Ultimate Fantastic Four is no coincidence.
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