The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
A man who is furnished with arguments from the mint will convince his antagonist much sooner than one who draws them from reason and philosophy.
Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.
A man that has a taste of music, painting, or architecture, is like one that has another sense, when compared with such as have no relish of those arts
True religion and virtue give a cheerful and happy turn to the mind, admit of all true pleasures, and even procure for us the highest.
We make provisions for this life as if it were never to have an end, and for the other life as though it were never to have a beginning.
A cheerful temper, joined with innocence will make beauty attractive, knowledge delightful, and wit good-natured.
The passion for praise, which is so very vehement in the fair sex, produces excellent effects in women of sense, who desire to be admired for that which only deserves admiration.
In England we see people lulled sleep with solid and elaborate discourses of piety, who would be warmed and transported out of themselves by the bellowings and distortions of enthusiasm.
Our forefathers looked upon nature with more reverence and horror, before the world was enlightened by learning and philosophy, and loved to astonish themselves with the apprehensions of witchcraft, prodigies, charms, and inchantments. There was not a village in England that had not a ghost in it, the church-yards were all haunted, every large common had a circle of fairies belonging to it, and there was scarce a shepherd to be met with who had not seen a spirit.
Heaven is not to be looked upon only as the reward, but the natural effect, of a religious life.
True fortitude is seen in great exploits That justice warrants, and that wisdom guides; And all else is tow'ring phrenzy and distraction.
A reader seldom peruses a book with pleasure until he knows whether the writer of it be a black man or a fair man, of a mild or choleric disposition, married or a bachelor.
But in all despotic governments, though a particular prince may favour arts and letter, there is a natural degeneracy of mankind.
We see no where the pernicious effects of luxury on a republic more than in that of the ancient Romans, who immediately found itself poor as soon as this vice got footing among them, though they were possessed of all the riches in the world.
Authors have established it as a kind of rule, that a man ought to be dull sometimes; as the most severe reader makes allowances for many rests and nodding-places in a voluminous writer.
There is a kind of grandeur and respect which the meanest and most insignificant part of mankind endeavor to procure in the little circle of their friends and acquaintance. The poorest mechanic, nay, the man who lives upon common alms, gets him his set of admirers, and delights in that superiority which he enjoys over those who are in some respects beneath him. This ambition, which is natural to the soul of man, might, methinks, receive a very happy turn; and, if it were rightly directed, contribute as much to a person's advantage, as it generally does to his uneasiness and disquiet.
A source of cheerfulness to a good mind is the consideration of that Being on whom we have our dependence, and in whom, though we behold Him as yet but in the first faint discoveries of His perfections, we see everything that we can imagine as great glorious, or amiable. We find ourselves everywhere upheld by His goodness and surrounded by an immensity of love and mercy.
The woman that deliberates is lost.
I always rejoice when I see a tribunal filled with a man of an upright and inflexible temper, who in the execution of his country's laws can overcome all private fear, resentment, solicitation, and even pity itself.
Virtue which shuns, the day.
A soul exasperated in ills, falls out With everything, its friend, itself.
Half the misery of human life might be extinguished if men would alleviate the general curse they lie under by mutual offices of compassion, benevolence, and humanity.
There is nobody so weak of invention that cannot make some little stories to villify his enemy.
Reason shows itself in all occurrences of life; whereas the brute makes no discovery of such a talent, but in what immediately regards his own preservation or the continuance of his species.
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