Every time I got 'Amazing Spider-Man' or 'Fantastic Four' or another book firmly on the rails, we got pulled into some big event book or crossover and it cost momentum and messed badly with the pacing and structure of the book.
I was very clear that I wanted to keep 'Thor' out of the rest of the Marvel universe for no less than the first six issues. And the success of the book, I think, speaks well to that decision.
It's been amazing to watch, because for Thor, which was always a mid-selling book, to be in the top ten for every single issue since the reboot is just a great compliment.
The only thing that I discovered very early on is that, even though we might change schools and cities and towns and states, the books in the library were the same. They had the same covers. They had the same characters. I could go and visit those people in the library as if I knew them.
The problem with writing a monthly book is that you're going through your work like a man running for a bus, red-faced and out of breath. There isn't time for reflection or critical self-examination.
When a book of mine comes out, I instantly go hunting the net, not for praise, but for criticism, because that's how you learn, from people who don't have to be polite to you.
I'm all for crossovers if they benefit the individual books.
A movie is a movie and a book is a book, and they have different rules.
I want to have time. When you're doing a monthly book, you're like a man racing after a bus. You're breathless and red-faced. I want to build in quality control.
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