In technology, we spend so much time experimenting, fine-tuning, getting the absolute cheapest way to do something - so why aren't we doing that with social policy?
And there is a lot of idiosyncrasy. But there are also regularities and phenomena. And what the data is going to be able to do - if there's enough of it - is uncover, in the mess and the noise of the world, some lines of music that actually have harmony. It's there, somewhere.
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