Adrian Frutiger Quotes

• Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life.

  Adrian Frutiger

  Life, Beauty, Beautiful

  324 Copy quote

• The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.

  Adrian Frutiger

  Spoons, Shapes, Soup

  "Biography/Personal Quotes". www.imdb.com.

  259 Copy quote

• From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.

  Adrian Frutiger

  Beauty, Reading, Learning

  325 Copy quote

• The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.

  Adrian Frutiger

  White, Creating, Space

  283 Copy quote

• Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.

  Adrian Frutiger

  Jeans, Design, Letters

  262 Copy quote

• When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.

  Adrian Frutiger

  Light, White, Space

  283 Copy quote

• If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

  Adrian Frutiger

  Beautiful, Lunch, Design

  "Design for knife: can cutlery help people with disabilities?" by Justin McGuirk, www.theguardian.com. June 18, 2012.

  243 Copy quote

• I am sure in some years from now you will see new posters with just white space and four lines in Garamond.

  Adrian Frutiger

  Future, Years, White

  245 Copy quote

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